Project Runway
Strategy:Brand Allure was contracted to provide 20 models for a publicity stunt in New York City that aimed to create a buzz on the street for the upcoming season of Project Runway and Lifetime Television's new home on Channel 62. The Brand Allure Models were shuttled around a wrapped double decker bus and made stops at various high traffic areas in Manhattan including Union Square, Herald Square and Times Square.
Results:
The publicity stunt was a huge success and gained exposure on the Fox News Channel as well as n estimated 150,000 street impressions.
